Listing Optimiser Terms

1. What the Listing Optimiser is

The Listing Optimiser is a written report on one guest house listing. We look at how the listing presents itself and how it is positioned against comparable properties, and we set out the specific things we would change and why.

One payment covers up to four report runs on the same listing within 30 days of your first report. The first run is the full report; you can ask for the later runs after you have made changes, to see what moved.

The report covers four areas:

• Marketing — how the listing is found and how it presents itself
• Pricing — rates, minimum stays and how they compare locally
• Technology — the tools and settings behind the listing
• Distribution — where the property appears beyond one platform

2. What the Listing Optimiser is not

• It is not a grading, star rating or accreditation. GHASA is independent of and distinct from the Tourism Grading Council of South Africa, and a report confers no official status of any kind.
• It is not financial, legal, tax or investment advice.
• It does not guarantee more bookings, higher revenue or any particular outcome. It tells you what we would change; acting on it is your decision, and results depend on your market, your property and what you do next.
• We do not access, log into or make changes to your listing account. We review what is publicly visible on your listing.

3. Price and payment

The Listing Optimiser is a once-off payment of per listing, made up front. There is no subscription. The amount you are charged is the one shown on the PayFast checkout page. Payment is processed by PayFast. We do not see or store your card details.

One payment covers one listing. If you have more than one property, each listing needs its own Listing Optimiser.

4. What we need from you

After payment we ask you for the link to your listing, and a few details about the property. We cannot begin without the listing link, because we would be reviewing the wrong property.

If we do not hear from you within 30 days of payment we will follow up, and if we still cannot reach you after a further 30 days we will treat the Listing Optimiser as unstarted and refund you in full.

5. Delivery

Your first report is delivered by email within 72 hours of us receiving your listing link — not 72 hours from payment.

Your later report runs (up to three more) are available for 30 days from the day your first report is delivered. Ask for each one by email or WhatsApp.

If we are going to miss a deadline, we will tell you before it rather than after it.

6. The guarantee — if it tells you nothing new, you do not pay

If your first report does not surface at least three specific things you did not already know about your own property, tell us and we will refund you in full.

To claim:

• Email info@ghasa.org.za within 14 days of receiving your first report.
• Tell us which findings you already knew. You do not have to prove it and we will not argue the point — we ask only so that we can improve the report.
• We refund the full amount you paid to the account you paid from, within 10 working days. Working days exclude weekends and South African public holidays.

The guarantee is about whether the report told you something. It is not conditional on you acting on it, or on any particular result.

7. Cancellation before delivery

You can cancel any time before your first report is delivered and receive a full refund. Once the first report has been delivered, section 6 applies instead.

8. Your information

We handle your personal information in line with our Privacy Policy and the Protection of Personal Information Act. We do not sell your details, and we do not share your listing or your reports with other members or third parties.

9. The reports are yours

Your reports are written for you and for your property. You are free to use them however you like, including sharing them with your own staff or advisors. We keep the copyright in our templates, scoring method and written materials.

We may refer to anonymised patterns across reports in our own research and marketing — never in a way that identifies your property without your permission.

10. Limits

Each report is our honest professional opinion based on what is visible at the time we write it. Listings, competitors and platform rules change. We are not liable for indirect or consequential loss, and our total liability to you for any claim relating to the Listing Optimiser is limited to the amount you paid for it.

Nothing here limits any right you have under the Consumer Protection Act that cannot lawfully be limited.

11. Changes to these terms

We may update these terms. The version that applies to you is the one published on the day you paid. The effective date and version number are shown at the top of this page.

12. Governing law

These terms are governed by the laws of the Republic of South Africa.

13. Contact us